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6 useful tips for creating the right ads

The more attractive the ad, the higher the chances of a sale. With more than thousands of visitors per month on reputable online portals, this represents an excellent opportunity for car companies to showcase their stock. It is therefore vital to create high-quality vehicle ads. In this article, we will give you 6 smart tips for creating vehicle ads.

1. Uniformity in pictures

The first thing visitors see are the ad's photos. A consistent presentation gives potential buyers a clear picture of a vehicle quickly, giving them the best impression of the vehicle. So take the same type of photos of each vehicle (front, rear, side left, side right, interior, etc.).

2. Use a calm background

Choose a calm, neutral background. This ensures that the focus is entirely on your car and avoids distractions from other cars or objects in the picture.

3. Write a good title and description

On average, people use between two and three keywords per search. It is therefore crucial to emphasise brand name and type. Do not use abbreviations. People do not search for terms like ‘navi’ for navigation or ‘panodak’ for panoramic roof. If the full word does not fit in your title, put it in the text of your ad.

Schrijf de goede titel en snippetbeschrijving

4. Show any damage

Is there any damage or other visible defects to the vehicle? Then make sure this is clearly stated in the ad and that the damage is clearly visible in the photos. Take a picture of dents or scratches. Open and honest communication about the condition of the vehicle contributes to a smooth sale and satisfied customers. Moreover, it prevents unpleasant surprises afterwards.

5. Enrich your vehicle ad with options and accessories

Do you have vehicles from abroad? Then you can use VIN information to add the vehicle's options and accessories to your vehicle ads. 

Insert via the ‘Advertisement manager ‘My VWE’ at the touch of a button the factory specifications (VIN information) and to your ads. 

To do so, follow the steps below:

  1. Go to “Advertisement management”.
  2. Choose the “New Ad” option at the top right to create a new ad or edit an existing one.
  3. At the ‘options and accessories’ step, then click on the “VIN options” button.
  4. After agreeing to the terms, the SilverDAT VIN options are displayed.
vin opties aan advertentie toevoegen

6. Make sure your car is clean

Make sure the vehicle is clean; it should look tidy both inside and out. Radiant, high-quality photos of a neat car will create an excellent first impression, increasing the chances of selling.

7. Offer your used cars in the VWE Live Hammer Auction

If you cannot get rid of your used cars after following these tips, you can offer your used cars in the VWE Live Hammer Auction. Offering used cars via the VWE Live Hammer Auction offers many advantages. Benefit from a large network of serious buyers from the Netherlands and Europe, and a transparent auction process with a fixed sales limit. Plus, after the sale, the money is in your account within 24 hours. The VWE Live Hammer Auction is the ultimate platform for car companies, fleet owners and leasing companies that want to sell their cars quickly.

Want to know more?

We wish you good luck selling vehicles through the VWE Advertising Manager or VWE Live Hammer Auction within My VWE. Do you have questions about this? Call +3188 - 893 7001 or email your question to info@vwe.nl.